When you’re a nonconformist entrepreneur, there is no roadmap. Blazing your own trail is exhilarating, but it can also be isolating. Making business decisions is fraught with anxiety and internal debate, but it’s also hard to find someone that truly sees you, gets you and can provide the kind of support you need.

Templates, formulas and conventional advice fall flat for you. You need an approach that is tailor-made for you and your rebellious spirit, that dives deep and doesn’t rest until it’s really, really right.

In my own business, I sought out consultants and hired multiple branding agencies to help me uncover my uniqueness and craft a compelling message to make my business more choosable. But each time, their cookie-cutter frameworks felt more like mad-libs than true understanding. Did they deliver something I could use? Yes. Did it feel truly differentiated and really right to me deep down? Not really. So I kept searching.

To finally achieve the kind of deep satisfaction we seek, it takes another objective, invested, like-minded human who is willing to see you, to listen to you, to deep dive with you. To learn your industry and your competitors almost as well as you know them. To ask the right questions and reflect your answers back to you, and to hear what you don’t say, too. It’s so hard to be objective with your business when you are so close to it.

We will boldly go to uncomfortable places, and refuse to stop until it feels really right to you deep down- maybe even a little bit scary, but the good kind. You will steel yourself against the pull of your industry’s conventions and norms and find the clarity and confidence to go your own way. You already know it’s better for everybody when you do.

If you love the idea of going all-in on your business to harness the power of what makes you choosable, let’s find a time to chat to see if it feels like the right fit for the support you need.